When Fashion Meets Sustainability

Published on 21 February 2019

Merrell Launches its Most Sustainable Collection to Date

The launch of Merrell’s new Gridway Collection brings to life the adventure brand’s holistic approach to sustainability, with all knit uppers and laces made from 100% recycled materials.
Merrell’s ethos is founded on enjoying the outdoors and so it is important to the brand to consider their own impact on the environment.
Merrell President, Sue Rechner explains that the brand is committed to reducing the impact on the planet wherever possible. “We know we’re not going to single-handedly save the planet. “But when your passion and your business is getting people out into nature, trying to minimise your environmental impact is just what you do,” Sue says.

The company’s focus is on conserving resources and reusing materials during manufacturing, and on making durable products that don’t prematurely wear out, reducing both consumption and landfill waste. Senior Product Director, Johanna Koeberle stresses the importance of having an empathetic ear to the consumer’s needs and desires, when designing Merrell’s footwear. “It can be challenging to meet all the requirements consumers look for in sustainable shoes — recycled components and mindful manufacturing processes, yet durable and stylish. 

“With the feedback we’ve received, we feel the Gridway Collection merges all those needs in the way we intended,” Johanna says. The Merrell Gridway Collection includes a variety of the following leading technologies:

100% RECYCLED KNIT UPPERS AND LACES

50% RECYCLED EVA FOOTBEDS

40% RECYCLED EVA MIDSOLE

30% ECODURA POST INDUSTRIAL SCRAP

To celebrate the launch Merrell store will be introducing re-usable Calico bag. The bags are free with the Gridway during the campaign period and $2 with any other product. All proceeds will be donated to Greening Australia. Greening Australia tackle Australia’s biggest environmental challenges to return life to landscapes.

New Gridway Collection launches in March 2019